Easy to Give and Cat Friendly Award criteria
International Cat Care has changed the criteria for their annual awards.
The Easy to Give awards will be given to new and innovative POM-V products developed for cats, the veterinary panel will proactively ask the ISFM community for recommendations. They will then select from those products put forward.
The Cat Friendly Award will still welcome submissions and the feline panel will select from a shortlist of products.
Giving medicines and treatments to cats can be very stressful for them, their owners and even for vets. In 2005, we began a campaign to encourage pharmaceutical companies who produced medicines for cats to consider the ease with which owners could use them. Since then we have given 25 Easy to Give awards for companies which have produced smaller tablets, less frequent treatments, palatable tablets and liquids, spot-on treatments instead of sprays, and other innovations which make life easier for owners and ensure that cats get the medication they need.
International Cat Care recognises products which have made a real difference to cat wellbeing and welfare – these are the Cat Friendly Awards.
These are different to the Easy to Give awards which are limited to prescription only medicines (POMs) or methods of delivering POMs.