A FAB new identity for feline charity

The Feline Advisory Bureau (FAB) has undergone a complete rebrand to more clearly reflect the work the charity does to help improve the lives of millions of cats both in the UK and internationally.

Along with a new website and visual identity, the charity has been renamed International Cat Care. CEO of International Cat Care, Claire Bessant, comments: “We continue to evolve as a charity and we are increasingly working internationally to help vets and local communities provide better care for cats. While our mission and core values will remain the same, we needed a strong brand identity to better reflect this work and to help us engage more directly with consumers and vets.”

Underneath the International Cat Care umbrella, there are three core areas which help streamline the charity’s work, making it easy for vets, professionals and consumers to engage in the right way. The three areas are:

  • Cat care ADVICE
    Essential guidance for owners and cat carers on how to keep cats happy, healthy and safe.

  • Cat care IN ACTION
    Practical solutions for improving the welfare of abandoned, neglected, stray and unowned cats.

  • Cat care FOR VETS
    Trusted worldwide resource on feline healthcare, provided through our veterinary division the International Society of Feline Medicine.

An important part of the rebrand has been the creation of a new website: www.icatcare.org. This continues to host a wealth of information and advice on virtually every aspect of cat care, but also showcases the charity’s work internationally. Most recently, the team has been in Sudan teaching vets about the safe handling and neutering of cats, with a special emphasis on street cats. 

Claire Bessant continues: “We really wanted to achieve a clear and succinct explanation of who we are and what we do, and we think the new name and visual identity perfectly sums this up.  It’s been such a rewarding process because the rebrand has been so positively received by our dedicated staff, members and supporters.”

The official International Cat Care unveil will be on the first day of this year’s BSAVA Congress where vets and the media will be invited to the stand to see the new identity for the first time, and for a glass of celebratory Champagne. To meet the team and find out more about the rebrand, visit stand 704.

Press enquiries:       

Claire Matthews
T: (01903) 821550
E: cmatthews@pegasuspr.co.uk

Notes to editors:

About International Cat Care

The International Cat Care vision
All cats, owned and unowned, are treated with care, compassion and understanding.

The International Cat Care mission:
To engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion
For more information, please visit www.icatcare.org