International Cat Care and its veterinary division, the International Society of Feline Medicine (ISFM), were delighted to launch a new programme at BSAVA Congress. Entitled CatCareforLife, it is a blueprint for how a clinic and owner can work together to keep cats healthy and encourage veterinary visits. The programme is provided in partnership with IDEXX and Royal Canin, global leaders in veterinary diagnostics and cat nutrition.
Regular life-long preventive healthcare should be the goal for every veterinary patient. A combination of primary prevention (eg, vaccination), secondary prevention (early detection of disease) and tertiary prevention (reducing impact of disease) measures are important in a comprehensive healthcare programme, although secondary and tertiary measures become more critical as the cat ages and as diseases become more prevalent.
The programme is aimed at both veterinary clinics and cat owners and will be promoted to both, encouraging owners to understand the life stages of their cat and its equivalent human age, and offers best practice guides for recommended health checks. The information is set out simply for owners and it is explained that it is based on independent published studies and data and developed by expert feline veterinarians and others working with International Cat Care/ISFM. It allows the practice to refer to reliable, trustworthy and independent information.
Clearly with a substantially lower number of veterinary visits than dogs, cats represent a considerable opportunity to veterinary practice, as well as presenting a significant unmet health need. Experience with the Cat Friendly Clinic programme has demonstrated that increased knowledge and understanding of cats pays real dividends in the clinic.
International Cat Care and ISFM provide veterinary clinics with a freely available practical guide to the CatCareforLifeprogramme, including posters, charts, clinical sheets, owner resources and checklists and veterinary protocols, all on the dedicated website www.catcare4life.org.
Jo Vuckovic, Digital Communications Manager
+44 (0)1747 871872
Logos and images can be accessed here: http://icatcare.smartimage.com/4efd94d1
Notes to editors:
About International Cat Care (iCatCare)
International Cat Care is a charity dedicated to improving the health and welfare of cats worldwide.
The International Cat Care vision: all cats, owned and unowned, are treated with care, compassion and understanding.
The International Cat Care mission: to engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.
About the International Society of Feline Medicine (ISFM)
ISFM is the veterinary division of International Cat Care. ISFM aims to provide a worldwide resource for veterinarians on feline medicine and surgery.