The International Society of Feline Medicine (ISFM), the veterinary division of leading cat charity International Cat Care, will unveil a new look and a raft of new support materials for its Cat Friendly Clinic programme at the British Small Animal Veterinary Congress in April. The new materials, developed in response to feedback from veterinary practices across the UK, will help interested clinics to gain accreditation, or already-accredited clinics to raise their profile to the cat-owning public. The cat friendly programme, which is supported across Europe by Purina, now has over 1000 accredited clinics worldwide. Cat Friendly Clinics commit to driving wellbeing in cats visiting or undergoing hospitalisation in their practices.
Initiatives include an extensive library of photographs from already-accredited clinics to give inspiration and ideas to practices applying to the programme. A video walk-through of one Cat Friendly Clinic highlights how with imagination and a willingness to adopt a feline-friendly attitude, accreditation is straight-forward for the majority of veterinary practices. A new Bronze award will be announced together with slightly revised criteria for the Silver and Gold accreditation levels.
Already-accredited clinics can make use of a pack of promotional materials which includes pre-prepared press releases for use with their local media, new window stickers, award certificates and client information leaflets, copy for their practice newsletters and a regular supply of cat friendly Facebook posts.
To celebrate the launch of the new look programme, ISFM will be giving away a free gift of a ‘How old is your cat?’ poster and a colourful International Cat Care tote bag on its stand at congress*. There’s also the chance for one lucky vet to win free registration to the International Society of Feline Medicine’s European Congress in Porto from the 1st – 5th July 2015, and one lucky nurse to win a free place on the ISFM certificate distance education course (or equivalent sum off the cost of the diploma course). To be in with a chance, BSAVA attendees just have to visit the International Cat Care stand at stand 1000 and post their details.
Clinics can find more information on the Cat Friendly Clinic programme and accreditation at www.catfriendlyclinic.org. Further information on the European Congress can be found at www.icatcare.org/isfm-congress.
* Subject to availability