Keeping Cats Safe – feline charity launches new campaign

International Cat Care (iCatCare) is teaming up with the Veterinary Poisons Information Service (VPIS) and Agria Pet Insurance to launch a new Keeping Cats Safe campaign.

The campaign, which launches this month, will run throughout 2015 and into 2016, covering all aspects of cat safety. A range of dangers will be highlighted, including poisons, cats eating strange things and accidental injuries, as well as looking at which diseases can be prevented by vaccination and parasite control. Microchipping and the safe use of collars will also be featured, as these can reduce the risk of cats with outdoor access not being returned to their owners if they get lost or injured.

Being poisoned is one of the most distressing, yet preventable, accidents which can happen to cats. Working with VPIS and Agria, both of whom hear in detail about incidents of poisonings, iCatCare will look at the most common poisons, including lilies, permethrin (found in dog flea products), disinfectants, ethylene glycol (antifreeze) and paracetamol. Other, less common toxins will also be covered, such as white spirit/turpentine substitute poisonings (which peak over Bank Holidays when people decorate their houses), or benzalkonium chloride poisoning which can be more of a danger when people clean their patios in the spring.

The charity will also look at the most common accidental injuries (eg, from collars, falls, road traffic accidents) and ingested foreign bodies (eg, needles, rubber bands, wool), using data from Agria Pet Insurance and other sources.

There will be advice for owners on each topic, covering where the risks are, what the signs of poisoning/injury are, what to do, and how the risks can be minimised. For veterinary professionals, there will be in depth advice on clinical signs, treatment and prognosis. This information will made available on the charity’s website, and in the charity’s publications.

Claire Bessant, iCatCare Chief Executive said: ‘The overall message of our campaign is that prevention is better than cure. Our goal is to spread the word by alerting cat owners to some of the most common dangers, as well as providing expert advice to help those professionals dealing with these distressing cases.’ Agria Pet Insurance, who regularly support iCatCare’s work said of their involvement: ‘Agria is delighted to be contributing to a campaign which will help to prevent harm to cats, and we are particularly pleased that our information and experiences can be used in such a positive way.’

International Cat Care will also work with its supporters and members, including members of its veterinary division the International Society of Feline Medicine (ISFM), to gather information about their experiences.

The campaign kicks off by highlighting the dangers of disinfectants, with recommendations for owners on their safe use, see: For vets and nurses there is an introduction to toxicology, and detailed advice on presentation and treatment of benzalkonium chloride exposure in cats, see: 





Press enquiries:

Jo Vuckovic, Digital Communications Manager, +44 (0)1747 871872


Keeping Cats Safe logo

Notes to editors:

About International Cat Care (iCatCare)
A charity dedicated to the health and welfare of cats.

The International Cat Care vision:
All cats, owned and unowned, are treated with care, compassion and understanding.

The International Cat Care mission:
To engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.

About the International Society of Feline Medicine (ISFM)
ISFM is the veterinary division of International Cat Care. ISFM aims to provide a worldwide resource for veterinarians on feline medicine and surgery.

For more information, please visit or