Developing Cattitude Course


**Next available dates booking now!**

January 25, Leicester
February 14, Stirling
March 28 Swinton
April 13 Enfield



International Cat Care is aiming for 2017 to be the most cat-friendly year so far – so why not consider a fresh approach for the new year and get your team involved with the Developing Cattitude course.

In collaboration with International Cat Care (iCatCare) and working with Martha Cannon from The Oxford Cat Clinic, Onswitch launched Developing Cattitude in 2015, which demonstrates practical ways in which your practice can become truly cat friendly. 

Set up in 2012, the Cat Friendly Clinic (CFC) programme was developed by iCatCare to further raise the standards of care and the welfare of cats – with the current UK total of CFCs being 369, cats are already receiving great clinical care in some areas. However, in a survey conducted by Onswitch on behalf of iCatCare at BVNA Congress 2015*, 94% of respondents agreed that it is important for all members of the practice to be cat-friendly, not just the clinical teams.

Maxine Briggs, MA, VetMB, MRCVS, of Elwood Briggs & Turner commented after attending the Cattitude course: “The presentation of owners’ opinions of what they thought about their vets was very surprising at times. A lot of the ideas did not involve buying expensive equipment or doing major building work, just thinking in a different way! Thank you for such an informative, friendly day on board the Beautiful Bertha Bus.”

Developing Cattitude welcomes attendees from all areas of veterinary practice to learn about both clinical and non-clinical aspects of being cat friendly. 

The course is held onboard Bertha, Onswitch’s training bus, meaning that courses can be held around the country. Developing Cattitude is coming to Leicester on January 25, with other dates and locations following  throughout the UK (see top of page). For more information and to book, visit

The insightful and thought-provoking learning includes the following topics:

  • Why does Cattitude matter? What is the outcome of C-attitudes to your business?
  • The cat & customer journey – what do cat owners really think? What simple changes might you make when you listen to the owners in the focus groups?
  • Promotion, cat friendly handling and advice from Martha Cannon detailing what a cat-friendly consultation room should be equipped with will give you many action points to go home with and take to the practice the next day! 

Delegates will get the following from attending the Cattitude Course:

  • Five hours’ certified CPD;
  • A clear understanding of why Cattitude matters;
  • Content written by experts;
  • A lovely pub lunch!

All for just £285 plus VAT.

More information about the course, along with booking details, can be found at

Course dates are available throughout 2017; however, if you would like to speak to the Onswitch team about other dates telephone 01476 565343 or email

– Ends –

Press Contact: Emma Dahm Mojo Consultancy, 07753 451561


Notes to editors:

About The Big Chat BVNA survey

*Big Chat data collected from more than 400 delegates at BVNA Congress 2015.

The survey results showed:

  • Two-thirds of owners are given no specific, proactive advice on how to transport their cat to the practice;
  • 94% of respondents agreed it is important for all members of the practice to be cat-friendly, not just the clinical teams;
  • Just under a third of respondents knew or guessed correctly that 20% of cat owners do not return to a practice where they and their cat were stressed; and
  • 86% agreed they would be interested in a course helping them share cat-friendly attitudes with owners.


The International Cat Care vision:

All cats, owned and unowned, are treated with care, compassion and understanding.


The International Cat Care mission:

To engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.

The Cat Friendly Clinic programme:

Accredited Cat Friendly Clinics fulfil a set of broad criteria that show they recognise the specific needs of cats and their owners, and place cat welfare high in their practice priorities. Cat owners in turn are able to seek out clinics that have taken steps to help them overcome common barriers to clinic visits and reduce the stress of their pet.

For more information, please visit or




Monday, 23 January, 2017