Cattitude Photo Competition

Veterinary clinics embrace 'Cattitude' and reap rewards

The results are in for our Cattitude photo competition with the top 3 entries accumulating nearly 1200 public and practice votes between them.

Winning veterinary practice, Clinica Veterinaria Bemavet in Italy (pictured right) stormed ahead of runner-up Cambridge Cat Clinic in the final stages of the competition with 521 ‘Likes’ on their Cattitude entry, submitted by vet Dr Beatrice Funiciello. The clinic will receive £400 worth of Thames Medical vouchers to spend on equipment, and Beatrice, £200 worth of Amazon vouchers for her efforts.

The social media competition was run by International Cat Care’s veterinary division, the International Society of Feline Medicine (ISFM), to raise awareness of its global Cat Friendly Clinic (CFC) initiative, which is supported in the UK by Purina. Vet practice staff took photos that to them embodied ‘Cattitude’, the term coined by ISFM to illustrate the positive attitude and behaviours adopted by feline-friendly clinics that help to decrease the stress of cats when visiting them. Entrants were encouraged to highlight their involvement in the competition to clients and cat owners to help to spread the word about their feline-friendliness and the Cat Friendly Clinic initiative.

In total there were 86 entries, with over 6000 visits to the competition page. Close runner-up with 378 votes was Cambridge Cat Clinic’s entry from Cat Advocate Jo Ireson (pictured right). The cat only practice recently became CFC accredited to the highest Gold level. 

Third place went to Simply Cats from Durham, with vet Lucie Allcutt’s photo following up with 284 votes (pictured left).

Accredited Cat Friendly Clinics fulfil a set of broad criteria that show they recognise the specific needs of cats and their owners, and place cat welfare high in their practice priorities. Cat owners in turn are able to seek out clinics that have taken steps to help them overcome common barriers to clinic visits and reduce the stress of their pet. 

Veterinary practices can find more information on the Cat Friendly Clinic programme at The site also hosts a comprehensive range of support materials to help them gain accreditation, including a photo library of cat-friendly facilities, a gallery of tips on cat handling, helpful client communications and an accreditation helpline. 

Gallery of all entries