Easy to Give and Cat Friendly Awards 2014

At an awards ceremony at Kensington Roof Gardens in London on September 12, International Cat Care presented three new ‘Easy to Give’ awards and four ‘Cat Friendly’ awards.

The Easy to Give award was created to reward pharmaceutical companies whose products are easy to administer to cats. Previous examples have included drugs in a highly palatable form, smaller tablets, longer lasting preparations or those with an easier mode of administration.

Easy to Give winners this year are Sogeval (now part of the Ceva group) for Efex, Merial for Broadline Spot-on for Cats and MSD Animal Health for Caninsulin VetPen. These companies will be granted the use of the ‘Easy to Give’ logo on advertising to the veterinary world. These bring the total number of Easy to Give awards presented, since their inception in 2005, to 31.

Efex brings marbofloxacin tablets in different sizes, which are small and palatable to cats and break easily to help with accurate dosing.

Broadline Spot-on for Cats combines four active ingredients in one product combing flea and worm treatments in a single topically administered product.

The Caninsulin VetPen provides an alternative to the traditional syringe and needle to make giving insulin injections easier, simpler and more accurate for owners of diabetic cats.

International Cat Care CEO, Claire Bessant, said: ‘Cats are notoriously difficult to administer treatments to, and for this reason we will continue to celebrate intelligent design and new product development which help to overcome this. This kind of innovation by pharmaceutical companies is essential to feline health. If a drug is too difficult to get into the cat, owners often fail to complete the course, leaving the cat inadequately treated – as we worry about antibiotic resistance, this is particularly important beyond the individual animal too. Struggling with a cat to medicate can put a tension into the pet/cat relationship at a time when owners feel they want to be more supportive rather than seen as something to fear - healthcare can become part of everyday routine and not the cause of major stress for the cat and owner if medications are designed to be Easy to Give.’

Easy to Give awards are confined to prescription only medicines (POMs) or methods of delivering POMs. International Cat Care also wanted to recognise other products which have made a real difference to cat wellbeing and welfare – these are the Cat Friendly Awards.

The Cat Friendly Awards go to Sting Free Adhesive Remover (and Sting Free Skin Barrier) from Trio Veterinary Care, Microchip Cat Flaps from Staywell Petporte and Sureflap, and the Cat Activity Fun Board from Trixie, and Agria Cat Insurance.

Sting Free Adhesive Remover is an almost silent spray, which helps to release sticky dressings from skin, hair and fur. Its sister product Sting Free Skin Barrier is also included in the award.

Staywell Petporte and Sureflap Microchip Cat Flaps allow controlled entry and exits from our homes for individual cats (and prevent the entry of other cats) and also remove the need for the cat to wear a collar.

The Cat Activity Fun Board provides stimulation for cats by encouraging them to use their paws and problem solving skills and is robust, stable non-slip, usable with wet or dry food and is dishwasher safe and easy to clean.

Agria Cat Insurance is making insurance more accessible, covers breeding and has waived age based restrictions for older rescue cats. Data from Agria on morbidity and mortality in cats from their insured population is also reported and presented gives back vital information from which we can all lean and progress.

 

For more details on the work of the charity go to www.icatcare.org

 

-ENDS-

 

Pictures:


Agria-award2.jpg
Title: Agria Pet Insurance – Cat Friendly Award Winner
Caption: Claire Bessant pictured with Simon Wheeler, Managing Director of Agria Pet Insurance


Agria-Logo.png
Title: Agria Pet Insurance – Cat Friendly Award Winner


Broadline-award2.jpg
Title: Broadline Spot-on for Cats – Easy to Give Award Winner
Caption: Roddy Webster, Head of Pets Business UK & ROI at Merial Animal Health Ltd, pictured with International Cat Care Veterinary Scientific Director Andy Sparkes. Merial received an Easy to Give Award for Broadline Spot-on for Cats.


Broadline.jpg
Title: Broadline Spot-on for Cats – Easy to Give Award Winner


Caninsulin-VetPen-award.jpg
Title: Caninsulin VetPet – Easy to Give Award Winner
Caption: Andy Sparkes (left), Veterinary Scientific Director of International Cat Care, presenting Jolian Howell (centre) and Zorica Agbaba (right) of MSD Animal Health, with their Easy to Give Award for Caninsulin VetPet.


Canninsulin-VetPen.jpeg
Title: Caninsulin VetPet – Easy to Give Award Winner


cat-activity-award2.jpg
Title: Cat Activity Fun Board – Cat Friendly Award Winner
Caption: Duncan Bryant of Trixie, pictured with International Cat Care Chief Executive Claire Bessant. Trixie received a Cat Friendly Award for their Cat Activity Fun Board. 


Cat-activity-board.jpg
Title: Cat Activity Fun Board – Cat Friendly Award Winner


Efex-award.jpg
Title: Efex – Easy to Give Award Winner
Caption: Andy Sparkes (left), Veterinary Scientific Director of International Cat Care, presenting Ginette Bryant (centre) and Alan Doyle (right) of Ceva, with their Easy to Give Award for Efex.


Efex.jpg
Title: Efex – Easy to Give Award Winner


PetPorte Smart Flap.jpg
Title: PetPorte – Cat Friendly Award Winner


Sting-free-award.jpg
Sting Free Adhesive Remover – Cat Friendly Award Winner
Caption: Emma Milne (left), presenting Reena Patel of Trio Healthcare, with a Cat Friendly Award for their products, Sting Free Adhesive Remover and Sting Free Skin Barrier.


Sting-free-adhesive-remover.jpg
Title: Sting Free Adhesive Remover – Cat Friendly Award Winner


Sureflap-award2.jpg
Title: Sureflap – Cat Friendly Award Winner
Caption: Cat Friendly Award winners from Sureflap for their Microchip Cat Flap. Pictured left to right: Trevor Tsaagane, Claire Bessant (International Cat Care Chief Executive), Nick Hill and Gayle Bentham.


Sureflap-glass.jpg
Title: Sureflap – Cat Friendly Award Winner

 

Press enquiries:

Karen Bessant, Press Officer, kbessant@aol.com

Office: +44 (0)1747 871872

 

Notes to editors:

About International Cat Care

The International Cat Care vision:

All cats, owned and unowned, are treated with care, compassion and understanding.

 

The International Cat Care mission:

To engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.

 

For more information, please visit www.icatcare.org or www.facebook.com/icatcare